Create your vision with confidence. Discerning and professional, SGPR Connects will help you focus, build relationships and communicate effectively in order to excel in competitive environments. As a trusted resource with a stellar reputation, SGPR Connects delivers your unique ideas to the right audience.
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Create your vision with confidence. Discerning and professional, SGPR Connects will help you focus, build relationships and communicate effectively in order to excel in competitive environments. As a trusted resource with a stellar reputation, SGPR Connects delivers your unique ideas to the right audience.
Public Relations (PR) is about raising your company's authority, building productive relationships and managing your reputation. Working with internationally-recognized companies has broadened my contacts in media and industry, and enhanced how these benefit the wider community of people I work with. With over thirty years of hospitality experience and five years of experience specific to media and public relations, I have honed a meaningful and comprehensive approach to boost your business profile with influential communications. Experience representing clients at media trade shows, building successful press trips, working with photographers for fashion shoots, nature and food shots, film crews, supporting clients with radio and on-camera appearances.
A fundamental technique used in public relations is identifying the target audience and tailoring every message to appeal to it. I can assist you with building creative branded collateral, including: press releases, press kits, newsletters, fact sheets and online content for web and social outlets. A trusted voice can boost an organization’s credibility, but aiming in the right direction is key to getting the impact you want; this is why I include reports on metrics and visitor traffic as part of my communications services.
Social media is the best place to succinctly communicate a company’s key messages and stay visible. Having a broad social network is also a great way to build relationships and increase your customer base; however, a clear vision, tone and tactical plan is essential to attract the people you want. I will help create a social media plan, assist with execution and audit your outlets to ensure your online persona is precisely targeted towards your goals.
I have worked in hospitality for over 30 years, and it’s an industry that is near and dear to my heart. Encompassing many areas—catering, restaurants, lodging (luxury inns to fishing resorts), event planning, ecotourism, etc.—I have managed, consulted and developed successful operations and systems in an array of applications. My experience also includes: small business accounting, marketing, recruitment, service training, restaurant and kitchen design. I bring a high attention to detail and a positive attitude to all of my work; being resourceful—from urban centres to remote locations—is simply part of what I do.
Building a strategic plan around a brand consolidates your efforts around clear goals. Developing your mission, tactics to propel the business forward and ways to measure results will empower you and your entire team to strive for greatness. Defining what matters seems simple, but it can feel illusory when you’re “in the mix.” I provide an experienced outside perspective and techniques to illuminate your brand and determine which strategies will put your best foot forward.
Events provide a personable avenue for people to engage with your company firsthand; they are highly effective in impacting the way clients or guests perceive your brand. Ensuring an event runs smoothly requires detailed planning and preparation, impeccable organizational skills and efficient teamwork. From product launches, grand openings, weddings, trip directing, exclusive corporate retreats and fundraisers at the highest level, I have vast experience in event planning. I know to “always plan for the unexpected,” and my people skills for both front of house and behind the scenes are recognized as a huge asset in my dedication to flawless execution.
“One of the most competent and resourceful hospitality professionals and leaders I have ever had the pleasure of working with. Wonderful personality in handling all types of guests and staff in a myriad of situations, yet operationally detailed delivering flawless events, guest experiences or whatever was called for at the moment even in the most extreme of short staffed circumstances. I would recommend her without question and she will never let you down, no matter what!”
- Charles McDiarmid, Managing Director, Wickaninnish Inn
“Shawna is an extremely talented events planner. I have worked very closely with her on two significant sporting events: the O'Neill Coldwater Classic Canada professional surfing competition and the Tofino Saltwater Classic fishing derby fundraiser. I have also watched her in action in her role as a hospitality industry general manager and have been equally impressed. Shawna has a remarkable ability to manage all aspects of an event from the tiniest tactical detail to strategic planning and execution. She understands the marketing process, works very well in a team environment and, most importantly, knows how to get measurable results.”
- Lynda Kaye, Tourism Tofino
